Simplifying growth for Pet Brands. We create and run strategies that actually work (unlike that chew toy you hoped would last).
Hello Woff Meow
As a specialized pet marketing agency, we simplify growth for pet brands by creating and running strategies that actually work to help you grow, optimize, and make the most of your business.
Revenue generated for our clients
Brands analyzed all over the world
Are you finding it increasingly expensive to acquire new customers for your pet brand? Rising CPAs are a common challenge in today’s competitive market. Paid ads are becoming more costly, and the return on investment is shrinking. Here’s why you need to rethink your strategy now…
Every dollar spent on ads yields fewer conversions. This relentless rise in costs is threatening your pet brand’s profitability. But there’s a remedy: increasing the lifetime value of each customer. How? Through powerful email marketing.
Email marketing is the key to driving repeat sales and boosting profitability. But not all email marketing is created equal. You need more than just a generalist; you need a specialist who understands the PET NICHE inside and out.
Niche Expertise: We understand the unique needs and preferences of pet owners, ensuring every message resonates with your ideal client.
Custom Strategies: Our tailored email campaigns for pet brands drive higher open rates and conversions.
Proven Success: With our specialized approach, we’ve helped pet brands achieve remarkable growth and increased revenue.
Rising CPAs are eating into your profits, but you don’t have to let them. Take control with our expert email marketing services tailored for pet brands. Increase your customer lifetime value and watch your revenue soar.
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Next, we define your goals: What is your Breakeven ROAS? Do you have a deadline? Understanding your needs ensures a precise strategy.
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We develop and implement a customized action plan, using proven strategies to meet your goals efficiently and effectively, driving your business growth.
We start by assessing your current efforts: What has worked? What hasn’t? Identifying your challenges helps us craft a tailored approach.
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We analyze your past efforts and goals, comparing them with successful competitor strategies to find the best path forward.
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We start by assessing your current efforts: What has worked? What hasn’t? Identifying your challenges helps us craft a tailored approach.
R
Next, we define your goals: What is your Breakeven ROAS? Do you have a deadline? Understanding your needs ensures a precise strategy.
A
We analyze your past efforts and goals, comparing them with successful competitor strategies to find the best path forward.
S
We develop and implement a customized action plan, using proven strategies to meet your goals efficiently and effectively, driving your business growth.
“Every meeting with Xiao is a breath of motivation
and strategy. Through his methodology he discovers
new proposals that give a new perspective to your business.”
Noemí Haro
Founder, Ulises y Argos
Xiao Calvo Sanjurjo has transformed dozens of brands with custom-tailored email marketing solutions. After analyzing over 1300 DTC pet brands, Xiao developed the powerful GRAS Method, adapted from a system taught by his Canadian Physics teacher. His passion for animals drives Sancal Service to support shelters and sanctuaries, ensuring all animals live their best lives.
Sancal Service
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
Rising CPAs threatened profitability and long-term brand health. The client lacked the time and expertise
to optimize email marketing.
Created customized Flows, templates, and pop-ups, and implemented a consistent, high open rate campaign strategy. This approach added €20,000 to €30,000 in monthly revenue, peaking at €43,000.
A New Zealand company expanding in the United States faced challenges with optimizing their email marketing efforts, lacking both time and expertise
to effectively implement Klaviyo.
We created essential and innovative Klaviyo Flows and Funnels
, tailored to their unique market proposition, significantly boosting their email marketing performance.
Revamped templates, introduced new designs, and refined segmentation. Within three months, email marketing revenue increased significantly, boosting total monthly revenue from approximately $47,000 to over $60,000.
We created essential and innovative Klaviyo Flows and Funnels
, tailored to their unique market proposition, significantly boosting their email marketing performance.